Selected work
Growth marketing case studies with measurement context
Selected anonymised engagements documenting the business constraint, intervention, observed result, measurement method and limitations. These examples are evidence from specific projects, not promises of identical outcomes elsewhere.
What the work focuses on
- B2B SaaS acquisition economics and attribution
- E-commerce conversion optimisation
- Subscription retention and lifecycle recovery
Selected engagements
- B2B SaaS CAC Reduction Through Attribution Repair — How an attribution and channel-allocation audit reduced reported customer acquisition cost by 46% during a 90-day B2B SaaS engagement.
- E-commerce Checkout Conversion Optimisation — How a payment-step diagnosis and three sequential experiments increased checkout conversion from 1.8% to 2.85% over eight weeks.
- Subscription SaaS Retention and Lifecycle Recovery — How cohort analysis identified a day-seven onboarding constraint and helped D30 retention recover from 28% to 38% over 60 days.
Discuss a growth challenge or read the growth marketing library.