Anonymised selected engagement
B2B SaaS CAC Reduction Through Attribution Repair
How an attribution and channel-allocation audit reduced reported customer acquisition cost by 46% during a 90-day B2B SaaS engagement.
Problem
CAC had grown to 2.4× the company benchmark over 18 months, while platform reports and CRM revenue did not agree on which channels were creating qualified customers.
Approach
The engagement audited five acquisition channels, rebuilt the tracking and CRM handoff, compared channel-reported conversions with downstream revenue, and reallocated spend away from the lowest-performing channel.
Observed result
Reported CAC decreased by 46% over 90 days, while monthly recurring revenue attributed to paid channels increased by 28% during the measured engagement period.
How it was measured
The comparison used the client’s internal acquisition, CRM-stage and revenue reporting before and after the tracking repair and budget reallocation.
Limitations
The client is anonymised. Results describe this engagement and should not be treated as a universal forecast or a guarantee of future performance.