Turn marketing into measurable revenue, first purchases, repeat customers and qualified pipeline.

What the work focuses on

• Growth strategy tied to pipeline, revenue, CAC and payback
• Lifecycle, experimentation and conversion optimisation
• MarTech, attribution, analytics and RevOps alignment

Find your growth path

• B2C growth consulting — Hands-on growth consulting for consumer businesses: understand where customers lose momentum, choose a focused intervention and measure the commercial result. Start with a diagnostic or a scoped growth sprint, not a promise of overnight scale.
• Startup growth consulting — Growth consulting for founders who need a sharper next move, not a bigger marketing stack. B2B and B2C startups can start with a focused diagnostic or experiment sprint. Stage, customer behaviour and available evidence determine the work.

Choose a challenge

Acquisition: Reconcile acquisition spend with the customers and contribution it produces before scaling a channel. See the acquisition case · Model incremental profit · Explore support

Conversion: Separate a change in conversion from a change in traffic mix, then investigate one point of friction. See the checkout case · Explore traffic mix · Explore support

Retention: Use mature cohorts to understand activation and repeat behaviour before choosing a lifecycle intervention. See the retention case · Explore cohort retention · Explore support

Measurement: Trace a business outcome from the customer journey through reporting, noting missing events and definition gaps. See the attribution case · Read the data-contract guide · Explore support

Selected engagements

• B2B SaaS CAC Reduction Through Attribution Repair — How an attribution and channel-allocation audit reduced reported customer acquisition cost by 46% during a 90-day B2B SaaS engagement.
• E-commerce Checkout Conversion Optimisation — How a payment-step diagnosis and three sequential experiments increased checkout conversion from 1.8% to 2.85% over eight weeks.
• Subscription SaaS Retention and Lifecycle Recovery — How cohort analysis identified a day-seven onboarding constraint and helped D30 retention recover from 28% to 38% over 60 days.

Free growth audit

Describe what has changed to get a five-part AI-assisted investigation checklist: a working hypothesis, evidence to collect, a first intervention, measurement guardrails and when to evaluate. Two AI audits are available per browser. Your description and selected business context are sent to the AI service. If AI is unavailable, you can explicitly choose a rule-based checklist that runs locally. It does not inspect your website, analytics or CRM.

Try the free growth audit or explore the tools and resources.

How I work

Establish the baseline, design a testable intervention, deliver with the team and document what to scale, revise or stop. Scope and timing depend on data access, implementation capacity and the customer decision cycle.

Useful beyond the first visit

• Marketing data contracts
• Does the second order actually repay CAC?
• Too little traffic for an A/B test?